HOW WE WORK
Turning Vision into Victory : Our Strategic Sponsorship Process
1. Insights & Discovery
We start by diving deep into your brand’s DNA—your vision, goals and audience. Using fan insights and data, we uncover what makes your audience tick, ensuring the partnership amplifies your impact.
Next, we map out a winning strategy. We identify the perfect teams, athletes, and events that align with your brand’s vision and audience.
Through data-driven insights, we forecast ROI and measure engagement, so every decision is confident and impactful.
2. Strategy Mapping
We handle the heavy lifting of negotiations and deal structuring.
By analyzing sponsorship rights—from branding to digital activations—we craft partnerships that deliver measurable value to your short and long term goals
3. Negotiation & Structuring
4. Seamless Launch
Finally, we bring your partnership to life with precision and flair.
With targeted media buying and powerful digital campaigns, we create real-world impact.
Empowering brands to Leverage sponsorships
ABOUT US
Arka is a dynamic sports and esports marketing agency committed to driving authentic, impactful partnerships. From the energy of the stadium to the intensity of the gaming arena, Arka brings expertise, creativity, and strategic insight to brands looking to make their mark.
With a deep-rooted understanding of sports and the fast-evolving esports landscape, we’re uniquely positioned to serve both industries independently, providing tailored solutions that meet each sector’s unique demands.
Media Buying
Through our trusted partner agency, we elevate your advertising reach. Whether it’s Connected TV (CTV), livestreams, web, or in-app platforms, we ensure your campaigns hit the mark with precision, driving maximum impact and ROI.
Social Media Marketing
Amplify your brand’s voice where it matters most—online. We design and execute powerful social media campaigns tailored to your target audience. From fan engagement to driving brand loyalty, we turn likes and shares into meaningful connections that boost your sponsorships and partnerships.
Sports Sponsorships
Our expertise lies in identifying opportunities that others miss—whether it’s aligning your brand with a global powerhouse, a regional fan favourite, or a local team with untapped potential. We don’t just match brands to properties; we strategically position you for impact.
What truly sets us apart is our ability to balance the commercial and emotional dynamics of sports. From crafting five-figure partnerships that dominate regional markets to negotiating nine-figure global agreements that redefine industries, we deliver collaborations that are aligned with your business objectives and built to endure and evolve.
ESports Sponsorship
Esports isn’t just a growing industry—it’s a cultural phenomenon with its own rules, rhythms, and rewards. With deep insights into this dynamic ecosystem, we specialise in crafting partnerships that go beyond visibility to create meaningful connections with gaming audiences.
Whether it’s collaborating with teams, tournaments, or content creators, we understand the nuances of esports culture and how to align your brand authentically. Our approach ensures that every partnership not only captures attention but also builds trust and engagement within this passionate community.
Our Services
92 of the Top 100 brands leverage sports sponsorships to fuel their growth and enhance their brands.
HOW WE WORK
Turning Vision into Victory : Strategic Sponsorship Process
1.
Insights & Discovery
We start by diving deep into your brand’s DNA—your vision, goals and audience. Using fan insights and data, we uncover what makes your audience tick, ensuring the partnership amplifies your impact.
2.
Strategy Mapping
Next, we map out a winning strategy. We identify the perfect teams, athletes, and events that align with your brand’s vision and audience.
Through data-driven insights, we forecast ROI and measure engagement, so every decision is confident and impactful.
3.
Negotiation & Structuring
We handle the heavy lifting of negotiations and deal structuring.
By analyzing sponsorship rights—from branding to digital activations—we craft partnerships that deliver measurable value to your short and long term goals
4.
Seamless Launch
Finally, we bring your partnership to life with precision and flair.
With targeted media buying and powerful digital campaigns, we create real-world impact.
HOW WE WORK
Turning Vision into Victory : Our Strategic Sponsorship Process
1.
INSIGHTS & DISCOVERY
We begin by deeply understanding your brand's goals, target audience, and the opportunities within the sports and esports markets to build a strategy that truly resonates.
Leveraging fan insights and data, we analyze audience behaviors and preferences to ensure partnerships amplify your brand's impact.
Our partner profiling process evaluates potential partners that fits with your broader business objectives.
Additionally, we conduct thorough research and due diligence to evaluate potential partners for risks and fan perceptions, ensuring every partnership enhances your brand's reputation and delivers lasting value.
Our process begins with a meticulous evaluation of opportunities, with the right teams, athletes and events, identifying those that resonate with your brand's goals, audience, and market position.
Through in-depth fit analysis, we assess potential partners’ values, audiences, and reputations to ensure synergy to amplify your brand message.
Using data-driven insights, we forecast the potential ROI of each partnership, measuring audience engagement and market reach to enable confident investment decisions.
2.
STRATEGY MAPPING
Negotiation & Structuring
We handle all aspects of negotiation and deal structuring to create partnerships that are mutually beneficial and aligned with your brand's short and long term goals.
By analysing available sponsorship rights, such as branding, hospitality, player access, digital activation etc, we identify the most impactful rights that deliver measurable value.
Through meticulous agreement drafting, we establish clear deliverables, timelines, and responsibilities, fostering transparency and minimizing risks for your brand.
3.
Negotiation & Structuring
Our Seamless Launch process ensures an impactful start from day one. Through meticulous integration planning, we outline every step from brand placement to activation campaigns, captivating audiences and driving engagement.
We elevate your advertising reach through precision-targeted media buying campaigns driving maximum ROI.
Our powerful social media campaigns amplify your brand’s voice, turning online engagement into meaningful partnerships.
4.
Seamless Launch
How We Work
Turning Vision into Victory : Strategic Sponsorship Process
How We Work
Turning Vision into Victory
Our Strategic Sponsorship Process
1. Insights & Discovery
We start by diving deep into your brand’s DNA—your vision, goals and audience. Using fan insights and data, we uncover what makes your audience tick, ensuring the partnership amplifies your impact.
2. Strategy Mapping
Next, we map out a winning strategy. We identify the perfect teams, athletes, and events that align with your brand’s vision and audience.Through data-driven insights, we forecast ROI and measure engagement, so every decision is confident and impactful.
3. Negotiation & Structuring
We handle the heavy lifting of negotiations and deal structuring.By analyzing sponsorship rights—from branding to digital activations—we craft partnerships that deliver measurable value to your short and long term goals
4. Seamless Launch
Finally, we bring your partnership to life with precision and flair.With targeted media buying and powerful digital campaigns, we create real-world impact.
"Whether you're a global brand or a growing business, our process adapts to meet your unique challenges and objectives, ensuring partnerships that deliver exceptional results."
Sujatro Ghosh
Sujatro Ghosh is a sports marketing expert with over five years of experience in sponsorship negotiation and strategic brand partnerships. He has delivered multi-million-dollar partnerships of measurable value. His deep understanding of the sports and esports markets makes him a trusted partner for brands aiming to excel in competitive markets.
Founder
Key Highlights
• Elite Sponsorship Expertise: Secured transformative partnerships with top sports entities, including Premier League, La Liga, Formula One, MLS, EFL Championship and other Motorsport teams.
• High Value Negotiator: With over £15 million in sponsorship agreements negotiated, Sujatro has a track record of driving measurable business growth for brands across diverse industries.
• Global Clientele: Collaborated with leading brands across gaming, financial services, tourism, and consumer goods sectors spanning Asia, United States, United Kingdom and Europe.
OUR TEAM
Krisha Jain
As a Marketing Intern, Krisha conducts in-depth research, analyzes industry trends, and supports strategic decision-making. Her role includes SEO optimization, enhancing web presence, and creating engaging blogs and reports. Through research-driven content and digital strategies, she helps strengthen brand visibility and audience engagement.
Marketing Assistant
